Fig

About

In partnership with Herman-Scheer, a branding and design studio based in Venice, CA, Fig launched the app that instantly shows you what food you can eat based on your needs, so you can spend fewer hours researching food and more time enjoying it! Fig stands for Food Is Good. It also stands for helping people with dietary restrictions everywhere. Food is good. And Fig is for you. Fig is an app that helps people with dietary restrictions find foods that work for them. We wanted to amplify their mission of making life easier with a welcoming brand identity and a simple, efficient digital presence that captures the humanity and delight of eating.